Classic with a boho twist is how the North Devon milliner Siana Yewdall
describes her hats and it’s a combination which has seen her designs flying out of her showroom during Acot and wedding season.
Recently featured in both The Telegraph and Tatler’s Best of British supplement and with a new collection of hats going into Fenwick the North Devon milliner is on a roll.
Alongside her couture millinery she designs the kind of hats – bright tweed baker boy caps, straw cowgirl hats – that people want to wear every day. The difference, though, is that her focus on high quality material, striking colour and unusual detail, sets them apart.
The fashion blogger Liberty London Girl wore one of Siana’s hats to Ascot last month and tweeted that milliners were stopping her to comment on the straw it was made from, a vintage straw Siana had sourced in Italy.
Siana says: “Colour is my thing, I love it and also using really high quality straw. It makes such a difference.’
She designs two collections for Fenwick each year – Spring/Summer and Autumn/Winter – and is currently obsessed with everything 70s.
‘The 70s have had a huge influence on me this year because they were so feminine and so cool.”
Siana says the icons Audrey Hepburn and Jackie Onassis have also inspired many of her designs this year, particularly couture creations for Ascot.
For more information and inspiration visit Siana Yewdall