For any wannabe entrepreneurs out there Amy Elson’s business story is the stuff of fantasy. A trained jewellery designer who worked for commercial brands including Jasper Conran, Monsoon and Ghost, she spent years dreaming of setting up on her own.
It was only after she’d returned home to Devon three years ago and had her second child – she decided to start Chambers&Beau, a cool and quirky line of personalised jewellery.
Success came virtually overnight. She set up her online shop, pulled together a database of contacts and sent out a press release. The press came calling instantly and what she had quietly hoped might be a job to fit around her two small children, became full time.
It’s not surprising that Elson’s jewellery is hitting the mainstream – she has tapped into the vogue for all things personalised but with her own unusual twist. The West Country influence is evident in her pieces which are inspired by the shapes of nature – pebbles on the beach, the landscape of the moors.
What you have here is stunning yet simple jewellery which caters to our never-ending desire to stamp things with our loved ones’ names or present gifts with personal messages.
Polo friendship bracelets – engraved silver polo charm on coloured wax cord are very much of the moment, pared down leather wrap bracelets come with ID tags. At the other end of the scale necklaces come stacked with garnets, pearls and gold charms but always with the option of an engraved initial or message.
Amy says: “I like the idea of people wanting to touch their jewellery or fiddle with it and I design with that in mind.'
For men there's the classic homme ID bracelet, collar stiffeners or simple silver cufflinks which can be personalised with a message – a one stop shop for anniversary presents, then.
Elson has thought about children too - there can be few girls of a certain age who wouldn't want a 'cute as a button' friendship bracelet. And she has recently introduced cool identity bracelets which can be engraved with your mobile number - sure to be a hit with the festival mafia.
Although Amy has created her jewellery range with the ambition of making heirloom pieces which can be handed down to the next generation she has also kept her prices reasonable with charms starting at £15 and necklaces costing around £150. It's a strategy that is paying off for in the depths of a recession and tucked away in a quiet corner of Devon Chambers&Beau continues to grow.
For your chance to win one of Amy's beautiful My World necklaces enter our prize draw here.